Computers In Libraries Column: Key Players in the E-Book Marketplace

 

From my column, “Duking it Out in the E-Book’s Wild West Marketplace,” in Computers in Libraries, January/February 2013, p. 17:

The e-book is a new medium, but it follows many other breakthrough products with histories of disruption, adoption, market acceptance, and the forging of new business relationships. Perennials such as CD-Roms, DVDs and iPods come to mind, as each of these new technologies triggered important changes in commerce and entertainment. The disruption was real and has caused serious distress for publishers, but there is no getting around the fact that we are in a new era now. Publishers have gained expertise in digital media and are engaged in intensive experimentation. They are taking big risks with e-books and trying new innovative pricing models. And they are playing a tough game to protect revenue.